Products from evolutionofsmooth.ca, better known as EOS, have taken the chapstick market by storm. While chapstick has been considered a necessity for many years, EOS made it fun again by changing up the game to include new packaging, new scents, and more fun. Instead of just being another chapstick, EOS was not only designed to be effective but to be pleasurable as well. EOS is also health conscious by only using organic ingredients.
While EOS itself is an amazing product, it took the founders, Mehra and Teller, to take it to the next level by pushing to have it available in Well stores. Once the demand was there, they were able to create a production facility that helped them keep up with the demand that only kept growing.
By focusing on women in the age group of 25-35, they were able to use social media, especially Facebook to get their product out there. Their product has even been spotted with young celebrities, including Miley Cyrus and Taylor Swift. Partnering with partners like Disney and Keds helped finalize their boost into household status. According evolutionofsmooth.ca, the brand now sells one million lip balms a week, which is more than what they sold in their first year.
For more information, please check out https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.