A prominent figure in the marketing and advertising world of Brazil is José Henrique Borghi. With over 25 years of experience in the advertising world, Borghi has worked with many top companies including Ikea, Google, General Motors and other international corporations.
After obtaining his degree in advertising at Pontifical Catholic University of Sao Paulo, he started his advertising career in 1989. Some of the things José Henrique Borghi dealt with included social media, public relations, design planning, digital markets and performance analytics. His hard work paid off and he was known in the domestic and international advertising market. The next few years lead him to a few companies where he held positions as a Vice President, President, and Co CEO.
In 2002, he and friend Ray Erh founded their own advertising agency called Creative Intelligence Agency. At the time, they lacked financial help and struggled. After years of growing the company with clients and employees, they merged with the Lowe Advertising Agency in 2015 and Borghi became CEO. Today, the company has changed names and is now known as Mullen Lowe.
Mullen Lowe is rated as the third leading advertising agency in Brazil and Borghi’s advertisements and campaigns have won awards which includes 20 Cannes, 11 One Show, 12 Clios, 7 London Festival Awards, 16 Abril Awards and even 15 awards at the New York Festival. In 2009, he was awarded the “Agency Professional by the Brazilian Advertising Association (ABP). In 2014, he was again honored as the Advertising Professional of the Year by ABP and learn more about Borghi.
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It is of utmost importance to acknowledge that the Brazilian Advertising Market is filled with some of the most remarkable advertising agencies in the world. A typical example of the phenomenal advertising agencies in Brazil is Mullen Lowe Brasil. It stands out for being sufficiently endowed with exceptional creativity and finesse that enables them to produce ad campaigns that are supported and embraced globally.
This Ad Agency came into existence as a result of the amalgamation between two major advertising agencies in 2012. These were the National Borghierh Creative Intelligence and the Lowe Multinational. This merger prompted the agency to be named Borghi Lowe. The company further underwent transitional adjustments in 2015 when it merged with USA’s Mullen Advertising Agency thus adopting the name the Mullen Lowe Brasil.
In respect of the impeccable status that the agency had acquired, it is noteworthy that its leadership had to be extremely on point. The agency needed a shrewd, competent and diligent leadership and they found it prudence to appoint Jose Henrique Borghi as the Chief Executive Officer.
Jose Henrique Borghi is a man of tremendous experience as he has served in top positions of various agencies. He is a man whose great reputation proceeds and talent has made him play an indispensable role in every agency in which he serves. He served as the president of Leo Burnett Agency in 2002 before he formed the Creative Intelligence Agency which he later merged with Erh Ray. At Mullen Lowe Brasil, Jose Henrique Borghi is tasked with a series of functions, including facilitating public relations, mobile and digital marketing, social media oversight and design planning.
Essentially, the crux of the Mullen Lowe Brazil’s services revolves around Jose Henrique Borghi. His multi-talented nature enables him to use the requisite elements of advertising in order to create magnificent advertising campaigns.
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