How to Maximize on Social Media to Build a Good Online Reputation

In the digital era that we are living in, businesses have taken their marketing a notch higher by utilizing the social media as a platform to reach their clients. This move has enhanced efficiency regarding customer relations as well as helping the businesses reach out to a wider customer base. Social media, however, can taint the reputation of an organization if mismanaged. With a bad reputation, the chances of a business to thrive are usually very minimal. This article will try to highlight some of the ways you can build a good online reputation.

Developing an Engagement Strategy

Management and strategy go hand in hand. When engaging clients via social media, you must design a strategy that will help your business’ reputation to remain good. As suggests, to begin with, you must avoid bringing up topics that are not related to your firm since irrelevant topics can be a turn-off to your audience. Secondly, you must always remember that you are dealing with real people, even if you can’t see them. In this regard, it’s prudent to use an appealing language and avoid the temptation of hiding behind social media to post uncouth stuff. Lastly, you must strategize on how to post accurate, informative, and meaningful content. This strategy will earn you respect from your clients

Creating Good Customer Relations

A customer is the most important person in any business. The better the relationship you have with your clients, the higher your reputation will be and vice versa. Social media provides an excellent platform for you to interact with customers at a personal level, listening to their needs and opinions about your brand. This move will help you improve your brand and build a long-term relationship with the clients in the long run.

Presenting Yourself as an Expert

First, do a thorough research to ensure that you are conversant with your brand and the market in general. Secondly, make sure that you post a well-analyzed story on the social media and, most importantly, be well equipped to respond to any questions that you might be asked satisfactorily. This tactic enhances the clients’ confidence in your brands and strengthens your reputation.

Parting Shot

Use social media in the right way, and your reputation is guaranteed.

How Eric Lefkosky’s Tempus initiative is transforming the healthcare industry

The two inventions that have proved elusive to the medical community is a way to reverse aging and a cure or even vaccine for cancer. This does not mean that people have given up looking for answers, as a matter of fact, efforts to treat cancer have been doubled and governments are offering more funds for cancer research. In addition to this, there are many private companies that have joined the search for a cure and one of these happens to be the Tempus Initiative. This is the brainchild of one Eric Lefkosky.

 Eric Lefkosky believes that to deal with most of the serious illnesses that progress through stages and lead to death when not managed the right way, genome sequencing is the solution. What he believes is that when enough genetic data has been captured about a patient, it I possible to predict how they will react to a certain treatment. As a result, any complications that might arise from the treatment will be foreseen and dealt with before they occur. This will give the caregivers ample time to look for solutions to the problem beforehand.  Check on

Lefkosky’s journey to where he is right now started when he was in college. Together with a friend, they founded Brandon Apparel, a company that was selling upholstery and related products. They got the capital they needed to start this company from their close friends and relatives. After graduating college,   Lefkosky started Inneworkings, a company that offered procurement to small and medium scale enterprises. The company went public with an IPO that was held in 2012. Another company that he started was Echo Global Statistics which is concerned with freight. The company is also listed on NASDAQ.

Through the Tempus applications, it is possible for patients, doctors and other caregivers to look into the progress that a patient is making when receiving treatment. The doctors predict complications and look for treatment alternatives that will be less stressful. Other charities that Eric  Lefkosky takes part in include the Chicago Children’s hospital where he is a member of the board. He is a true inspiration to many people.

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Possible Results of Synthesizing Fashion with Technology

Fashion analysts and designers alike agree to one thing, that if married with technology, fashion yields greater results. The two industries significantly influence each other’s growth. There are major trends that advance out of technology. For instance, Terese Alstin and Anna Haupt designed an Airbag for Cyclists; a system meant to shield their heads. Unlike the helmets, this system allows a clear view, hence trendier and more technological.

If you have been keen, you must have noted that just like history, fashion too repeats itself. Modern day products are in most cases recycled from old materials. There are quite fashionable jackets and t-shirts being worn today, which SegraSegra made out of bicycles’ inner tubes. You only need to stretch your eyes a little further. Opportunities are there right, left and center.

Chris Burch; His View on Fashion and Tech Sectors

It is indisputable to conclude that these two sectors grow hand-in-hand and in the process perfect each other. As Chris says, to have a promising tomorrow, the two much blend and depend on each other to tap the potential beauty and creativity. Such also ensures that the world becomes a much better place for all.

Synthesizing the two opens ones’ eyes to myriad opportunities. It takes time to discover a new trend unless technology comes in handy to popularize it. In fact, Chris highlights that being an entrepreneur is as difficult as it is gratifying. To thrive, you must possess great skills coupled with resources.

Account of Chris’ Ability to Traverse Through Investments to Attain Success

Within his forty years in the business world, Chris Burch has played significant roles in over fifty companies, hence contributing greatly to their success. For him, it is a matter of synthesizing his good experience with an instinctive understanding of his client needs and wants. Exploiting innovation is paramount, but it is even greater to connect it to impact.

Burch runs a company that deals with a wide market. Their products range from home furnishings, organic foods, Brad’s Raw Foods, Little Duck Organics, clothes and many others. You need not wonder how he manages that, as the skills he has accumulated already say it all.


At the end of the day, fashion will keep coming, going and getting recycled. If you are open to opportunities, you will always have a trademark to protect. Chris advises that regardless of the size of your business, you should always focus on building your brand.


JustFab Sets Out to Have another Great Year According to Adam Goldenberg

Co-CEO of JustFab, Adam Goldenberg, spoke a few words about his El Segundo-based membership fashion company. He predicts that his company will see the same level of success, if not higher, as it does every year. There’s no one in the fashion world that knows what a “successful year” entails like Goldenberg does.

Adam Goldenberg was very successful before founding JustFab. He started his first company when he was just 15 years old. He later sold his million-dollar company, Gamer’s Alliance, to Intermix Media. He met his life-long business partner, Don Ressler, while working at Intermix. After Intermix Media’s acquisition, Goldenberg and Ressler went on to found Intelligent Beauty, which later gave birth to JustFab.

JustFab has had one of the most successful first five years in fashion history on YouTube. Since its founded, JustFab has received hundreds of millions of dollars worth of funding from companies wanting to share in the success. JustFab also gave birth to the most popular athletic brand in the world, Fabletics. What makes JustFab so successful is its customer services and community mindset.

Adam Goldenberg says that JustFab’s success comes from its ability to learn and adapt quickly. JustFab relies heavily on customer feedback. The executives leading JustFab’s management team is constantly looking over numbers. The company can figure out what works and what doesn’t sooner. Goldenberg also explains his personal belief in full transparency. He finds it best to share all numbers, good and bad, with the entire team. It helps the team to know what’s going on so that the problems can be addressed in innovative ways at

The one big mistake that Goldenberg admits that JustFab made was in early pricing. While customers are happy to pay $40 or $50 for shoes and handbags; they don’t want to spend that much on sunglasses or jewelry.

Adam Goldenberg knows all too well how much customer feedback plays a role in a company’s success. His first company, Gamer’s Alliance, was an e-commerce for gamers to share information. After selling to Intermix Media, he began working with a team of other successful professional. Obviously, Don Ressler was amongst those professionals.

When he and Ressler left, they spend weeks trying to come up with a new concept for a company. Along with some other former team members, they created Intelligent BeautY.

Read more: 24 questions with JustFab Co-CEO Adam Goldenberg

Sam Tabar Ascends to the Top of FullCycle Energy Fund’ Leadership

Sam Tabar has been appointed as the chief operating officer for the prominent FullCycle Energy Fund. FullCycle Energy Fund, an organization, established in 2013, funds projects aimed at promoting environmental sustainability.

Additionally, the firm takes pride in investing in traditional electric generation plants that minimize the cost of fuel while reducing the potential for environment pollution.

His duties at FullCycle Energy Fund will revolve around strategic management of the company’s fund. According to Tabar, he is enthusiastic about his appointment and looks forward to working with his colleagues to fulfill the company’s mandate.

Additionally, he plans to work towards achieving the company missions of reducing fuel prices. Prior to his appointment, Tabar had been employed by various financial institutions and, thus, he is the right person to steer the FullCycle Energy Fund to greatness.

Sam Tabar’s work experience

One of the companies he has worked for is Sparx Group (PMA). He joined PMA in 2007 and headed the marketing department.During his tenure at PMA, Sam Tabar led a team of professionals in developing policies that were beneficial to the company. Learn more about more Sam Tabar:

In 2011, he moved to Merrill Lynch where he served as the head of the capital strategy. In this company, his duties were to find potential investors such as pensions, endowments, family offices, and foundations and introduce them to fund managers.

At one point in his career, Tabar worked as an attorney for Skadden Law firm. He also served as a consultant advising clients on hedge fund formation and structure, regulatory and compliance issues, employment terms, as well as side letters and private placement of memoranda. Tabar graduated from Oxford University with a degree in arts.

According to Bloomberg, Sam Tabar has a master’s degree in law from Columbia law school. At Columbia business law, he was an editor of the school’s journal. Tabar is also a member of the professional New York Bar.

Tabar is an accomplished venture capitalist. For instance, has heavily invested in SheThinx, a business enterprise that empowers women in Africa and Asia through campaigning on feminine hygiene.

Troy McQuagge; One Planet’s CEO of The Year

It was yet another triumph for Troy McQuagge in the honored One Planet Awards as he was named the CEO of the year. The president and chief executive Officer of USHEALTH Group, Inc. emerged top in the Gold Category. One Planet Awards is an esteemed awards program that goes through numerous nominations of various organizations and executives awarding them based on their excellent performance. The award program only rewards a few who emerge top after considering a huge list of nominations coming from local, foreign, as well as profit and non-profit organizations.


Troy McQuagge has over 30 years worth of experience in providing excellent service in the health insurance market in the country. He joined USHEALTH Group Inc. in 2010 as President and CEO of USHEALTH Advisors. In 2014, due to his outstanding services and contribution, McQuagge was appointed President and CEO of USHEALTH Group Inc. Before joining USHEALTH, McQuagge served at HealthMarkets Agency Marketing Group as the company’s president and CEO. During his time at HealthMarkets Agency Marketing Group, he led the company to reach close to a billion dollars in sales volume annually.


Based in Ft. Worth, Texas, USHEALTH Group, Inc. is a renown company in the health insurance market, dedicated to providing innovative health coverage to small business owners as well as self-employed individuals. The company combines its agents and employees skills to market profitable insurance products. Beyond its products, USHEALTH ensures the provision of superior and excellent customer services to all its clients.


In addition to his leadership roles, Troy McQuagge is a humanitarian who cares about causes involving children, civil rights, disaster and humanitarian relief. He has supported organizations like Semper Fi Fund, HopeKids, and Crisis Nursery Phoenix. Semper Fi Fund provides lifetime support and financial assistance to post 9/11 members of the armed forces and their families. Hopekids supports children with life-threatening medical conditions by organizing events and providing activities for them. While Crisis Nursery Phoenix, now Child Crisis Arizona, provides children with a safe environment free from neglect and abuse.


“It was an honor to be named by One Planet Awards to receive this esteemed industry and peer recognition,” said Mr. McQuagge. He described the accolade as a testament to USHEALTH’s dedication to innovation and excellence by availing products which provide extraordinary value to clients and the health insurance market in general.




Engineering Career That Includes Training

Wessex Institute of Technology is a group that focuses on exchange of information between the professional and academic users within the international scientific community. They’re currently looking for new candidates that want to work towards the same goal.


The Wessex Institute offers various classes and courses that are sure to turn you into a WIT trained researcher. Once you’ve been trained, you’ll then work supervised with visitors helping them with projects on a daily basis.


Wessex Institute of Technology achievements are so popular that other organizations have taken notice and helped with research funds. This allows their researchers to work on more high end projects. Their graduates who hold positions in both the industry and academic fields have made WIT one of the top engineering institutes out right now.


If you’re interested in a career or course with the WIT Institute, head over to

The Real Estate Firm, Boraie Development and Its Vice President, Sam Boraie Making Headlines

Sam Boraie is the son of the real estate mogul, Omar Boraie. The Boraie’s are very popular in New Jersey. In the 1960s, New Brunswick became a hub for selling drugs; as a result, many people moved to the suburbs. But for the patriarch Omar Boraie, this was an opportunity to invest in real estate. In case you didn’t know, he was among the first people to purchase property in the crime-infested downtown region of New Brunswick. See,

He established Boraie Development to help in revitalizing the city. Boraie Development is a New Jersey-based company that offers a broad range of services focusing on all aspects of the urban real estate sector including property management, development, and sales and marketing. The firm under Sam’s leadership offers clients unrivaled services; their outstanding properties say it all.

Boraie Development has made a name for itself among the most sought New Jersey developers. According to, with a 30-year track record in development, the company aims at creating outstanding properties that attract tenants as well as investors.

The company’s projects

Since its inception, the organization has completed numerous projects. Also, it has several projects that are underway.

Completed projects

The Aspire – This 238-unit high-rise complex boasts of luxury featuring amenities such as a 24-hour fitness center with the latest equipment, rooftops decks with grills, and an indoor entertainment area which includes large screen TV’s, a pool table a catering kitchen, and an outdoor terrace. This project was made possible thanks to the collaboration between Boraie Development and the New Jersey Economic Development Authority.

One Spring Street – This was the first major residential project in New Brunswick. It is a 25-story, mixed used space of 400,000 square feet that features a roof deck health club, and other amenities.

The Beach at South Inlet – This five-story, mixed use complex has 250 apartment units. It features privatized parking, outdoor communal spaces, a community pool, and retail shopping venues.

Albany St. Plaza – This project in the downtown area features 250,000 sq ft of office space and 20,000 sq ft of retail space.

Ongoing projects

Apart from the completed projects, the company is also undertaking other impressive projects. Some of them include The Rector (a 26-story building with residential units), The Estates at Waverly Place (the project will result in seven custom homes once completed).

Sam Boraie’s community involvement

For several years Sam Boraie has taken part in rebuilding New Brunswick’s property market. He heads the company’s business development division. Sam has spearheaded numerous acquisitions which have made the firm more vibrant. He has used his exceptional marketing skills to sell most of the firm’s projects.

Besides his corporate duties, he is also a known philanthropist who supports charitable initiatives. He donates to the State Theatre of New Jersey and Elijah’s Promise.


Though Leader Rona Borre’s Formula For Success

Rona Borre's Instant Alliance
Rona Borre’s Instant Alliance

Rona Borre, CEO and founder of Chicago-based Instant Alliance is always on the lookout for technical consultants with the latest skills to fill contract positions with her clients nationwide. Being able to provide high demand talent immediately sets Instance Alliance apart from other IT staffing firms, as Borre realizes that clients prefer to see an instant impact on the effectiveness of the platforms that they have invested a great deal of money in already. Instant Alliance also works with client’s HR departments to fill permanent positions, ensuring candidates are a good fit for the company, which leads to higher retention rates.


Borre’s skill at matching both tech and finance professionals with clients has earned her recognition as a thought leader in the staffing industry with major media outlets, although her premise is really quite simple. Borre understands her client’s organizational culture as well as their technical needs, and then select candidates that have the correct skill set and the personality to be socially compatible with the client’s existing talent.


When the National Federation of Independent Business published a story about how Chicago is becoming a destination for tech businesses, they went straight to Borre, who said that before 2013, the majority of her clients were major firms, such as Allstate and United Airlines, however, now, her clients now include startups and small businesses who are desperate for .NET and Java developers and other skilled tech workers. Fortunately, Borre is in the ideal position to fulfill their needs. Read more,


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Ascendant Capital; creating the right opportunity for investment

When you are looking to build wealth, you need to have the right team working with you. Ascendant Capital is the right company that you and your business can partner with.



This is a company that provides alternative investment options that you can benefit from. They mainly focus on income providing strategies. You can be assured that the information that the company provides you with is factual. This is because they are committed to understanding the market.



The company has a wide clientele who are looking for income generating investment opportunities. They advise them on different elements including; market positioning, capital market process, fund structuring, partnership terms and conditions among others.



It offers three different strategies to their clients that include; Real estate, private equity, and hedge funds.



The process



The company follows an established process;



v Product process; assess the client’s needs



v Due diligence; they offer consulting services



v Compliance



v Marketing services



v Sales education and support



v Client relations



Ascendant Capital is a branch office of the Axiom Capital Management. Ascendant offers securities through the company



About Jeffry Schneider



Jeffry Schneider was the founder of the Ascendant Capital LLC in 2012. This is a branch of the Axiom Capital Management that was founded in 2002. Under his management, the company has achieved great success. Today, the company has over 50 employees. The company has also managed to rise over $1 billion on behalf over their different clients. It has a company that has managed to employ over 250 investment advisors. The company is expected to grow to $50 million every month in revenue.



He believes that alternative market is what people need to reduce the market volatility and that is way his company offers different alternative investment strategies.



Before he joined the company, he was working at the Axiom Capital Management. He was with the company for two years before joining the Ascendant Capital.



He also founded the Paradigm Global Advisors in 2004. He worked with the company for three years before leaving in 2008. Another company that he founded is the Alternative Investments in 2006.



He holds a degree from the University of Massachusetts.



Skills and interests



He has developed different skills including;



v Alternative investments



v Hedge funds



v Capital Markets



v Venture capital



v Investment banking



v Private Equity



v Financial advisory



v Securities



In addition to being an entrepreneur, he has other interests that include leadership, marathon, and volunteering and traveling having traveled to a number of countries in Europe and South America. He also enjoys spending time with his family. He has also supported different charities like the Gazelle Foundation, Cherokee Children’s home and the Wonders and worries.